TVA EnergyRight

Project role: Creative Direction, Brand Strategy, Campaign Design, Digital Experience, Content Production, Team Leadership

Overview: Led creative direction across TVA EnergyRight’s portfolio, spanning Residential, Business & Industry, Demand Response and Electric Vehicles. Built and evolved a cohesive brand system that connects each program while giving them the flexibility to speak to distinct audiences and objectives. Directed a multidisciplinary team of full-time, freelance and contract creatives across campaigns, websites, digital experiences, commercials, photography and content, creating a consistent EnergyRight experience across every touchpoint.