Buffalo Waterfront

Project role: Creative Direction, Brand Identity, Signage, Photography Direction, Website Design

Overview: Shaped how Buffalo’s waterfront shows up across the full experience, from first impression to wayfinding. Led the logo and visual identity, built a custom icon system, developed signage, and directed a full photoshoot to ground it in real moments. Carried that through to the website to keep everything consistent, connected, and true to the space.