TVA EnergyRight:
Life with an Electric Vehicle

Project role: Creative Direction, Video Production, Campaign Development, Website Design, Paid Media

Overview: Led the creative direction for Life with an Electric Vehicle, a three-part content series exploring real-world EV ownership across the Tennessee Valley. Directed video production, website updates, and paid media efforts to create a cohesive experience that made electric vehicles more approachable, understandable, and relevant to everyday life.

In collaboration with redpepper and Gear Seven.